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Marketing is the keyword which makes businesses run, no matter what their running capital is. From huge energy companies to companies who sell sports goods, you always require a good marketing tool or a help to get your job done. Small business marketing is a tricky area and if the marketing is not proper, it can even kill your business.
This is where Ad trackers come to bail out and rescue small businesses. Advertising a small business with an Ad tracker helps you monitor your online advertising expenditure against your actual earnings and revenues from the website, in real time. This way you can know which ads produce results for you and which do not and hence choose ads accordingly.
This will undoubtedly help you market your small business in a better way by attracting the right traffic to your website. Let us see the other attractive ways by which you can market your small business for FREE.
Online free video sharing sites like YouTube.
Create a Jingle!
Use the jingle as your caller tune!
Ad tracking = Affiliate Marketing
Undoubtedly, a lot of money can be made from affiliate marketing, more precisely Ad tracking. People are making money and the very fact that they are making money by launching not-so-useful sites must wake you up and get running to get affiliate marketing tools to your benefit.
The catch lies in how smartly you choose your ads. For example, the most incentive oriented affiliate product might not bring in good revenues! It depends on the relevance of the product with your small business and also how the ad is being displayed on the site. It is not hard to imagine that flashy sites with some relevance will get clicked on first than those ad links which are in words only.
If you can use Ad trackers, you will benefit from the software and get more worth and return for your vested business. This can be found from a service provider with some monthly fees or can be purchased with a 2-3 year license or as the product comes with. The best part is that they keep their algorithms updated by synchronizing with their main server and thereby giving you the best results. This is handy tool to organize your small business especially if youre hosting advertisements for multiple affiliate products.
There are other ways to run a business than to just run it on pure gut feeling or intuitions. You may get lucky once, twice or even thrice, but will not be able to sustain a long run. Planning is therefore of prime importance and small business marketing with advertisement trackers can help you achieve the optimum.
Since most small businesses have suffered during the past several years due to declining sales generally caused by a chaotic economy, it should be helpful to explore the most practical and realistic marketing strategies available to them. Improving business development efforts is desirable during any financial and economic environment, but there are extra benefits to doing so when sales have declined for whatever reason. Because a typical small business owner does not have the luxury of choosing from many strategies available to larger companies, the marketing improvement process for small businesses is necessarily restricted to a relatively short list of business development alternatives. While the choices will vary from case to case, here are three marketing and business development strategies which will often be considered by small businesses:
* Increasing sales staff
* Business proposals
For most smaller companies, declining revenues have led to some financial challenges and the need to reduce operating expenses already. Therefore it is likely that a common limitation and goal in any marketing decision will be to keep the costs reasonable. When dealing with limited funds, small business owners should evaluate which marketing strategy is the most cost effective method. Business proposal writing usually emerges as the leading choice for small companies when cost effectiveness is taken into account.
There are several kinds of business proposals, and not all of them will be realistic options for each company. Here are the two business proposal types which are likely to be worth reviewing closely:
* Formal proposal solicitations
* Informal and unsolicited proposals
Of these two types, the second (unsolicited and informal proposals) usually deserves the most attention by small businesses. Formally solicited proposals are typically announced by a Request for Proposal (RFP) process and are subject to more public awareness and competition by other companies. Depending on competitive circumstances, it is certainly possible that responding to an RFP might be well-suited to some small business situations. In other words, look carefully before deciding to ignore the RFP possibility.
An informal or unsolicited proposal process potentially offers the most freedom for a small business. Timing is frequently a major problem for an RFP because the company or government agency issuing it determines in advance when it will publish the Request for Proposal and in turn will also determine the deadlines for responses. The timing for unsolicited and informal proposals is effectively under the complete control of the small business which is preparing a proposal. The combination of reduced competition and scheduling flexibility usually makes this a compelling approach to business development and proposals.
If you are like most businesses, the answer lies somewhere between ambivalence and total disdain.
All small business owners know the importance of low cost overhead. Working smart with your money has never been more important than it is in today’s economy. A very efficient way for small businesses to save huge dollars is by subscribing to a small voip phone system, also referred to as voice over internet protocol services. It is a method for making telephone calls by using the Internet. The technology became available around 1990 but with the recent advancements it has become a strong replacement for the traditional land line service.
One of the reasons that Internet VoIP is so popular is because it is very inexpensive as well as dependable. All of the equipment such as bluetooth voip headset, voip phone adapter, and headaches are hosted by the provider so all the business needs to worry about is the Internet connection and a telephone. In some cases you’ll be able to use the same telephones that you used for your land-line while others a special Voip broadband phone will be the best solution. The call quality is so good that rarely would anyone know that you were not using a land line. The provider keeps all the updates and relative maintenance up to date so having equipment or a service that becomes obsolete is not a concern.
The cost of Internet VoIP is so inexpensive because the calls are able to transmit over the Internet in place of a local telephone company’s system. By bypassing the local telephone company there is no fees that have to be paid to them. The process of dialing out and receiving calls is the same. You will need a high speed Internet connection and small voip phone system that is on at all times with a bandwidth large enough for the transmissions to always be clear.
To get started with Internet VoIP you’ll need to choose a voice over internet protocol providers and subscribe to the voip phone plans that best fits your business needs. With all the Internet VoIP options and providers now in the market place, it can be confusing for businesses to know what they need and the best provider for them.
AVAD Technologies, specialists is small business Hosted VoIP, has launched aggressive new pricing on its Hosted VoIP Phone Service. If you are thinking about switching your business to VoIP or just have some questions, please feel free to call (800) 733-4136
Click for Business voip telephone and Hosted pbx providers
The mobile marketing and advertising news-wires are abuzz and more and more companies are jumping into the game on a daily basis. Powerhouses like Google and Apple are building their arsenal for the mobile advertising phenomenon that is all the talk right now.
Companies large and small are jockeying for position within their target markets and local niches in an effort to get a first mover advantage in the inevitable transformation to the Mobile computing tsunami that is already taking shape.
What this means to the Small Business owner and in-house marketers is that the mobile marketplace has gained momentum. A solid mobile strategy can provide a huge advantage and be your secret weapon for success among a targeted niche audience or in a localized small to medium size metropolitan area.
You see, we understand that you don’t have the time to keep you ear to the ground on all of this Mobile mayhem, because you are busy with your two hands on the wheel with your companies. What we also know is that you rely on other small businesses to provide you with the knowledge and the tools to make sure that you are keeping you marketing and advertising efforts relevant and effective. In the ever evolving multimedia e-marketplace, you need solutions and you either need them to be service based and low cost, or you need them to be extremely easy to understand and integrate on a do it yourself basis.
After all, one of the coolest things about being a small business owner is the adventure of wearing a variety of hats and learning the latest and greatest techniques to stay ahead of the competition. Today, Mobile Marketing might be one of the most effective and efficient means to push your business out ahead of the pack. Whether you are a retail shop, professional service, restaurant, hotel, craftsman or independent artist, you can engage your customers like never before.
The tools, knowledge and abilities to put this into motion for your specific marketplace are right at your fingertips. Although this might seem like a complicated technological maze, you’ll be pleased to find that many other small companies within the Mobile Marketing industry have brought forth some interesting and easy to understand guidelines and tools that you can utilize today in efforts to launching your company into the Mobile arena.
As a network computer technician I’ve come to the choice that I don’t think my small business clients that employ between 2-10 people should even bother with installing what we might consider a regular server nowadays. It is overkill, expensive and a major source of problems if something goes wrong. So what do I recommend instead? I would recommend a file server with local and offline backup. What made me come to this decision? A number of real world issues, actually.
Too many computer consultants come from an environment where they were taught and schooled on how to maintain servers. To me this is the old way of doing things. Unless you are hosting your email in-house there isn’t the need for the old server.
Think about this…what services do you really want to provide that are mission critical for your clients? For my clients the most important need is a way to create and access files that are backed up on a regular basis. I have seen too many small businesses shut down for days on end because they put all of their trust in a old server and a tape backup system. Why are these servers and tapes such a problem?
Think about this for a second. If a piece of hardware fails in your server, chance are that you won’t be able to replace that broken or failing part with something you can buy locally. Often times you have to call the server manufacturer and wait patiently for them to ship you a replacement part, all the while your business is at a stand still.
And tapes for backing up data? Unless you have an enormous amount of data, backing up to multiple hard drives is faster. And these hard drives will be able to access that data in other computer while you get your server fixed.
Another solution I recommend is using a service such as Dropbox to backup files. I don’t completely rely on Dropbox, though. I prefer to have a physical backup of the client’s data at the site of their business and then use Dropbox as a way to get a backup off-site. If anything catastrophic were to happen to the small business, such as a fire of a flood, it is easier to get a computer up and running, re-attach it to Dropbox and the data is back and ready to be used.
A business credit card offers many benefits to a small business. A business credit card helps to keep business and personal expenses separate. Having a credit card solely for business use can make a lot of difference in the business finances. Many small business owners do not understand how beneficial a business credit card can be.
Establish Credit And Creditworthiness
Just as you personally want to establish credit, your business needs to establish credit. It is common for small business owners to use their personal credit for their business credit, but this can get rather tricky. When it comes to taxes and financial liability it is much better for the business owner to keep personal and business credit separate.
Easier Accounting Saves Hassles
A business credit card will help simplify accounting. There will be no need to sort through papers to figure out business form personal expenses. Using a credit card, the purchases for the business are all in the statement. These figures can be easily transferred to the books. This helps to make accounting much easier by keeping expenses streamlined.
A small business owner may find himself having to okay purchases or write out checks for purchases made by employees. With a business credit card, the owner can get additional cards for those who have spending power. This will help cut down on time wasted getting purchases approved and also save money because far less checks will have to be written. It will make the business more efficient.
There are many credit cards that offer rewards for purchases. With a rewards card a business owner can get an additional incentive by earning things like free airline miles, gasoline and even cash back on purchases. This is something that can be very helpful to a small business. Rewards are earned through purchases, so a business is earning something for money they would have spent anyway. It is like getting double for your money.
Business credit cards are a great idea, especially for small businesses. Many small business owners do not understand just how beneficial they can be, but as you can see they offer many perks. A small business owner would be very smart to get a credit card that will make it much easier on them in the long run. They will find they save money, save time and make the business more efficient and run smoother.
Small business literally means those where the total workers are less than hundred and the capital is also less than a million. This definition varies from country to country but the key point is that it indicates the small scale business or personal business. The small businesses account more than fifty percent of the GDP for a country. Therefore each country put a lot of its concentration in the development of the small businesses. But there is still a problem that every entrepreneurs face at the initial stage, that is finding a start up business loan.
For a young entrepreneur, raising a fund is the most crucial part. This is because most of the people can come with the creative business ideas but when the question is the investment, more than ninety percent entrepreneur does not have the ability to fund the start up cost. And for them the most common solution is the bank loan. But the worst thing is although there are many schemes offered by the banks and other financial institution, getting a loan is still hard like before.
When a person apply for the start up business loan, the bank authority show little respect about his small business ideas and act like that the person will never going to pay the loan. This kind of obstacles often makes the situation hard for the young entrepreneur.
On the other hand, other resources for funding are also limited. Most of the people do not have enough money or property of their own to be self funded. There are different financial organization but, they have a higher rate which is not favorable for the small business. Therefore the bank loan is the most suitable for funding the small businesses.
The SME loans of different banks should be easier to get for the young entrepreneurs. And also more attractive offer should be created from both the bank and the government to aid the small businesses. This will be beneficial for the economy because according to the record, the new employment rate is higher in the small business industries. Also the revenue is also higher from the small and medium businesses.
Starting a small business online
How to take the first steps to starting a small business online. Today you can easily access anything from online shopping to job information online with just a click of your mouse.
If you already have an idea of the kind of business you plan to start you can begin by researching on the internet to see if this is something people are really searching to buy. You need to establish there is a demand for your idea. If not, however good you think it is, it is not likely to be successful.
If you are not sure exactly what your business will be you can browse the internet to find ideas. You can also visit your local bookstore and look for books and magazines on topics of interest to you. Again you should make sure there is a large group of people, or market, for this product or service.
By browsing the internet and clicking on a few sites of interest to you, it is easy to start an avalanche of information flowing into your email inbox. If you are venturing online for the first time and you have no previous experience it is very easy to feel overwhelmed very quickly. Most people seem to experience what is now referred to as “information overload” at some time.
One way round this problem is to look for an online marketing offer which will help starting a small business online a little easier. There are many online marketers offering a solution to your problem but how can you choose a good fit for you? Beginners in the online business field are often referred to as “newbies” so this is a good place to start.
You should look for an offer that concentrates on the basics for any online business rather than the latest trend at this time. If you can find a course that will take you step by step from the creation of your website, setting up your offer and getting visitors to your website this will reduce the time it takes. Why start from scratch when there are plenty of proven systems that work already.
I highly recommend you stick to one method to start with.
Enjoy the 5 minute video
While it is perfectly normal for a business owner to want to focus on the most essential processes that contribute to the success and growth of its small business or startup, paying attention to the legal aspects of running a business is also very important. Statutory compliance, staff employment, terms of service and supplier contracts are the areas where professional legal advice services can help secure your business and save money in the long term.
According to a recent report published by the UK Legal Services Board, called In Need of Advice? and based on a YouGov survey of over 9000 British small businesses, 38% of surveyed small businesses experienced one or more legal problems in the past year, out of which employment law issues were second most common situations business owners had to face, right after issues concerning trading. While 45% of surveyed small business owners considered that legal problems have a tangible impact on their business operations and growth, in the majority of cases they dealt with problems entirely on their own (52%), with only 16% of legal problems being solved through professional legal services.
Prepare your small business for future employment law situations
As businesses grow, its almost inevitable that small business owners will have to deal with the occasional difficult employment scenario, the most common issues revolving around employee gross misconduct, unfair dismissal and redundancy. These employment issues can have a negative impact on the overall performance of the business and can quickly escalate and generate loss if the correct legal steps are not followed. This is why seeking employment law advice from the outset helps a small business be prepared to handle any employment situation correctly .
Employment law advice directly from the experts
It is good business practice to seek employment legal advice not only when employee grievances arise or legal action is required, but from the very beginning of your business setup.
Other than offering employment law advice and support in cases of gross misconduct, redundancy and dismissals, an employment law solicitor can play a preventive role, by helping small business owners set up the correct employment contracts, prepare employee handbooks and other essential employment procedures and keep the business up to date on employment legislation.
Affordable employment legal advice
There are many ways in which small businesses that cannot afford a dedicated HR and employment service can still benefit from expert employment legal advice. While engaging a high street employment firm of solicitors on matters requiring legal action in court can prove to be an expensive exercise, small business owners can seek employment law advice with local professional associations and groups, which offer a series of online legal advice resources that any small business can easily access. Another route to take is to engage independent accounting and tax consultants that often include employment solicitors and offer employment law advice and guidance on a retainer arrangement, which is usually the most cost-effective solution for small businesses.
Voice over Internet Protocol (VoIP) is a method of electronic communication that is rapidly increasing in popularity. Used to make phone calls, VoIP technology uses a computer’s internet connection, rather than a cellular wireless or traditional wired telephone line. This technology is used not only by personal consumers, but also by businesses small and large. Here are 5 tips for using VoIP to improve a small business:
1. Use One Company for Internet and Phone – Any modern small business has a website and is likely already paying an internet service provider (ISP) for access to the internet. Rather than negotiating prices and dealing with customer service for two services, a company can save time, effort, and money by using their internet connection as their phone service provider as well.
2. Save Money on Long-Distance and International Calls – Unlike traditional telephone companies, VoIP services work regardless of the distance of the call, so pricing is not dependent on the number of local, long-distance, or international calls. This means that international calls, which can be especially expensive, can be handled without incurring additional costs. For small businesses that do business internationally or have business partners overseas, this can mean an enormous cost savings.
3. Better Voice Quality – Because of the nature of the medium and the wires that transmit the signals, VoIP services can provide cleaner, better-sounding phone calls than traditional phone companies. While it might not seem like a big change, having crisper more professional phone calls can be the edge a small business needs to win over customers or seal a big deal. Dropped calls or poor-quality calls, on the other hand, can devastate a company’s business.
4. Simplify Things for the Technical Staff – For small businesses, the internal technical staff is usually stretched thin at all times, and should be outsourced when possible. Keeping a business up and running smoothly 24/7 is no small task. Consolidating one’s internet and phone systems can provide a significant advantage, in terms of time and sheer number of technologies to monitor, to a company’s technical support and services team. For small businesses that don’t even have a dedicated technical staff, having a single number to call for technical support, rather than multiple numbers, can simplify things considerably. Prompt service and skilled technicians are key.
5. Additional Features Included At No Extra Cost – For starters, useful calling features like conference calls, call forwarding, and caller ID are all included for free. Additional features like video calls and video conferencing are also easy to add to VoIP services.